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Psychologist Says Tailored Messaging Is Key For Effective Public Health Policy

For public health leaders, understanding different communication styles and preferences — and how people respond to them — is key to reducing the spread of the coronavirus.

Humans often don't behave logically. Their decisions don't always follow the evidence.

Those are among the ideas that Gaurav Suri considers in his work studying decision-making and motivation. He's an experimental psychologist and a computational neuroscientist at San Francisco State University.

Not surprisingly, choosing the right words matters a lot when it comes to public policy.

Something as basic as how public health officials talk about wearing a mask — for example, as "protection" instead of a "mandate," could make a difference, Suri says.

Here are excerpts from Suri's interview with All Things Considered.

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Surprising Results in Initial Virus Testing in N.Y.C. Schools

For months, as New York City struggled to start part-time, in-person classes, fear grew that its 1,800 public schools would become vectors of coronavirus infection, a citywide archipelago of super-spreader sites.

But nearly three weeks into the in-person school year, early data from the city’s first effort at targeted testing has shown the opposite: a surprisingly small number of positive cases.

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